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WHAT WE KNOW SO FAR

HUMANS ARE INFLUENCING THE CLIMATE AND EARTH’S TEMPERATURE BY BURNING FOSSIL FUELS, CUTTING DOWN FORESTS AND FARMING LIVESTOCK. THIS ADDS HUGE AMOUNTS OF GREENHOUSE GASES TO THE ATMOSPHERE, INCREASING THE GREENHOUSE EFFECT AND GLOBAL WARMING. MANY OF THESE GREENHOUSE GASES OCCUR NATURALLY, BUT HUMAN ACTIVITY IS INCREASING THE CONCENTRATIONS OF SOME OF THEM IN THE ATMOSPHERE. CARBON DIOXIDE PROIUDCED BY HUMAN ACTIVITIES THE LARGEST CONTRIBUTOR TO GLOBAL WARMING. 

AS WE KNOW THE  APPAREL INDUSTRY ACCOUNTS FOR 10% OF THESE CARBON EMISSIONS. IN ORDER TO REDUCE OUR IMPACT WE ARE:

  • USING FABRICS AND DYES THAT CARE FOR THE ENVIRONMENT
  • MANUFACTURING IN FACTORIES WHO CARE ABOUT THEIR IMPACT ON THE PLANET
  • USING RECYCLED MATERIALS FOR PACKAGING AND LABELS THAT ARE COMPOSTABLE/BIODEGRADABLE
  • OFFSETTING THE CARBON EMISSIONS OF YOUR DELIVERY
  • OFFERING A CIRCULAR FASHION SOLUTION
  • PARTNERING WITH 1% FOR THE PLANET AND CARBON NEUTRAL BRITAIN

WHAT WE’RE DOING

MANUFACTURING IN FACTORIES WHO CARE ABOUT THEIR IMPACT ON THE PLANET
WE ARE CURRENTLY MANUFACTURING IN THE UK IN A FAST FORWARD AUDITED FACTORY MEANING WE HAVE VISIBILTY OVER THE PROCESSES AS WELL AS LIMITING OUR CARBON FOOTPRINT WITH LESS EMISSIONS FROM SHIPPING. ALL OF OUR FABRIC CUT OFFS ARE PASSED TO A RECYCLED PLANT SO THAT NOTHING GOES TO WASTE.
USING RECYCLED MATERIALS FOR PACKAGING AND LABELS THAT ARE COMPOSTABLE/BIODEGRADABLE
OUR CLOTHING LABELS ARE MADE USING RECYCLED POLYESTER. SWING TAGS ARE MADE FROM SEED PAPER, THESE TAGS
CAN BE PLANTED AND WILL BLOOM INTO
A DAISY FLOWER. THE HYGIENE STICKERS, GARMENT BAGS AND DISPATCH BOXES
ARE ALL MADE FROM RECYCLED MATERIALS WHICH ARE COMPOSTABLE, SO WILL NATURALLY BREAK DOWN INTO NON-TOXIC COMPONENTS THAT WILL NOT HARM THE ENVIRONMENT.
USING FABRICS AND DYES THAT CARE FOR THE ENVIRONMENT
OUR SWIMWEAR AND MOST COVER UPS ARE MADE FROM 85% RECYCLED POLYESTER AND 15% ELASTANE. THE RECYCLED POLYESTER IS FROM POST CONSUMER POLYESTER OUR SHIRTS ARE MADE FROM 100% RPET POLYESTER OUR RIBBED CLOTHING IS 50% UPCYCLED COTTON 45% RECYCLED POLYESTER 5% ELASTANE ALL OF OUR PRINTS ARE DIGITALLY PRINTED WHICH REDUCES WATER WASTE AS IT REQUIRES LESS WASH AND RINSE CYCLES. FABRIC WASTE IS REDUCED SINCE WE CAN ADJUST THE PRINT TO FIT THE GARMENTS AND NO EQUIPMENT IS USE THAT WOULD NEED WATER FOR CLEANING. INKS ARE OEKO TEX CERTIFIED.
OFFSETTING CARBON EMISSIONS
WE CHOSE SHOPIFY AS OUR SELLING PLATFORM AS IT OPERATES SHOP PAY. EVERYTIME YOU CHECK OUT WITH SHOP PAY, THEY OFFSET THE CARBON EMISSIONS OF AN ORDER’S DELIVERY THROUGH TREE PROTECTION PROJECTS. THEY WORK WITH PACHAMA, EXPERTS IN USING CARBON OFFSETS TO PREVENT DEFORESTATION AROUND THE WORLD. PACHAMA VERIFIES THAT THE PROJECTS SHOP PAY INVEST IN HAVE THE POSITIVE ENVIRONMENTAL IMPACT NECESSARY TO OFFSET THE CARBON EMISSIONS FROM THEIR DELIVERIES. SHOP PACHAMA ALSO MAKES SURE THAT ITS CARBON OFFSET PROJECTS PROTECT ENDANGERED FORESTS, WHICH MEANS TREES THAT ARE IN DANGER OF BEING CUT DOWN AND USED IN A WAY THAT WOULD RELEASE CARBON INTO THE ATMOSPHERE. SHOP PAY’S CURRENT CARBON OFFSET PROJECT PROTECTS TREES IN THE PERUVIAN RAINFOREST, ONE OF THE LARGEST AND MOST BIODIVERSE RAINFORESTS IN THE WORLD. WE HAVE ALSO PARTNERED UP WITH CARBON NEUTRAL BRITAIN AND THEY WILL BE PLANTING 30 TREES PER MONTH AND REMOVING 60 TONNES OF CO2 EACH YEAR ON OUR BEHALF.
OFFERING A CIRCULAR FASHION SOLUTION
CIRCULAR FASHION IS A SYSTEM WHERE OUR CLOTHING IS PRODUCED WITH THE START AND END OF ITS LIFE BEING OF EQUAL IMPORTANCE. WITH OUR NEW LIFE PROGRAMME WE ARE OFFERING OUR CUSTOMERS THE CHANCE TO RETURN THEIR USED SWEAT SZN ITEMS TO US ONCE THEY NO LONGER WANT THEM. ONCE WE RECEIVE IT WE WILL DECIDE ON ITS NEXT STAGE OF LIFE. IT COULD BE UPCYCLED, RECYCLED OR DONATED DEPENDING ON ITS CONDITION. EITHER WAY IT WILL HAVE A NEW LIFE AND KEEPS MORE CLOTHING OUT OF LANDFILLS.
GIVING BACK
IT’S NOT ENOUGH TO OPERATE AS SUSTAINABLY AS POSSIBLE SO WE ALSO INVEST IN PROGRAMS THAT HELP FUND ENVIRONMENTAL ORGANISATIONS THAT ARE PROTECTING THE PLANET WE HAVE CHOSEN TO PARTNER UP WITH 1% FOR THE PLANET MEANING WE WILL BE DONATING 1% OF OUR ANNUAL PROFITS TO DEDICATED ORGANISATIONS WHO ARE WORKING HARD TO KEEP OUR PLANET CLEAN REST ASSURED WE ARE DOING EVERYTHING WE CAN TO KEEP YOU LOOKING GOOD WITH THE LOWEST POSSIBLE IMPACT ON OUR PLANET.