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WHO WE ARE

WE ARE SWEAT //SZN. A SUSTAINABLY SEXY FASHION BRAND WITH A CONSCIENCE.

ITS THE SZN TO CHANGE OUR WAYS…

WE LOVE FASHION AND WE WANT TO BUY CLOTHES BUT WE KNOW THAT THE PLANET IS SUFFERING BECAUSE OF US AND THAT THE CLOTHING INDUSTRY ACCOUNTS FOR APPROXIMATELY 10% OF GLOBAL CARBON EMISSIONS CONTRIBUTING MASSIVELY TO CLIMATE CHANGE. THIS HAS LED US TO WANT TO MAKE CLOTHES IN A BETTER WAY… WE WANT TO HELP BRIDGE THE GAP BETWEEN SUSTAINABILITY AND FASHION, FOCUSING ON QUALITY AND FIT SO THAT YOU CAN WEAR IT AGAIN AND AGAIN, IN THE HOPE OF REDUCING THE THROWAWAY CULTURE, WHILE FEEDING YOUR PASSION FOR FASHION. WE’RE HERE FOR REAL WOMEN AND ALL WOMEN…WE KNOW THE PRESSURES WOMEN (AND MEN) FACE FROM THE MEDIA SO WE WANT TO BE RELATABLE SO THAT YOU FEEL CONFIDENT IN YOUR OWN SKIN. WE WANT TO PROMOTE BODY POSITIVITY AND LOVING YOURSELF TO OUR AUDIENCE. WE WANT YOU TO FEEL GREAT AND LOOK GREAT AT THE SAME TIME AS DOING GREAT THINGS FOR THE PLANET. WE ARE NOT PERFECT. WE ARE LEARNING AND WILL BE CONSTANTLY IMPROVING.

WHAT WE STAND FOR 

DIVERSITY INCLUSIVITY SUSTAINBILITY

WE WANT TO APPEAL TO EVERYONE.

WE WANT EVERYONE TO LOOK AT OUR BRAND AND THINK ‘YES I WANT TO WEAR THAT AND I CAN’.

WE WANT TO PROMOTE BODY POSITIVITY AND SELF LOVE AND WE WANT EVERYONE TO FEEL INCLUDED, REGARDLESS OF SHAPE, SIZE, RACE OR SOCIAL BACKGROUND.

WE WANT ALL OF THE ABOVE, WITH THE HUGE BONUS OF TAKING SMALL STEPS IN HELPING THE PLANET.

WE WANT TO REDUCE OUR IMPACT ON THE ENVIRONMENT BY MAKING OUR BRAND AS SUSTAINABLE AS WE CAN, AND CONSTANTLY LEARNING AND IMPROVING ON THIS… 

WHERE WE COME FROM 

WE ARE AMY AND FAYE REDDISH. WE ARE SISTERS WHO SHARE A HUGE PASSION FOR FASHION. WE HAVE A COMBINED 20 YEARS WORTH OF EXPERIENCE IN THE FASHION INDUSTRY, FROM BRICKS & MORTAR,TO LUXURY WHOLESALE FASHION. WE BOTH MADE THE DECISION TO LEAVE THE FAST FASHION INDUSTRY AND WORK ON OUR OWN VENTURE. LIKE THE REST OF THE WORLD WE HAD RECENTLY BEEN EXPOSED TO THE HUGE NEGATIVE IMPACT THAT THE FASHION INDUSTRY HAS ON THE ENVIRONMENT. IT BECAME CLEAR THAT SUSTAINABILITY AND CONSCIOUS BUYING WAS GOING TO CHANGE THE FUTURE OF FASHION, AND WE KNEW THAT THIS IMPACT HAD TO BE IN THE FOREFRONT OF OUR MINDS WHEN SETTING UP OUR OWN BRAND.

WE ARE JUST AT THE BEGINNING OF OUR JOURNEY AND STILL HAVE A LOT TO LEARN BUT WE PLEDGE TO KEEP UP WITH THE LATEST TECHNOLOGIES AND RESEARCH IN ORDER TO OFFER OUR CUSTOMER THE MOST SUSTAINABLE OPTIONS THAT WE CAN. WE ARE NOT PERFECT BUT WE AIM TO INFLUENCE AND ENCOURAGE OUR AUDIENCE TO SHOP MORE SUSTAINABLY AND HELP PRESERVE THE PLANET. WE ARE EXCITED FOR THE FUTURE AND TO HAVE YOU ON THIS JOURNEY WITH US. BY READING THIS YOU ARE SUPPORTING US SO THANK YOU. PLEASE HELP SPREAD THE WORD AND

LET'S MAKE SUSTAINABILITY SEXY,

AMY & FAYE X