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ITS THE SZN TO CHANGE OUR WAYS…

WE LOVE FASHION AND WE WANT TO BUY CLOTHES BUT WE KNOW THAT THE PLANET IS SUFFERING BECAUSE OF US AND THAT THE CLOTHING INDUSTRY ACCOUNTS FOR APPROXIMATELY 10% OF GLOBAL CARBON EMISSIONS CONTRIBUTING MASSIVELY TO CLIMATE CHANGE. THIS HAS LED US TO WANT TO MAKE CLOTHES IN A BETTER WAY… WE WANT TO HELP BRIDGE THE GAP BETWEEN SUSTAINABILITY AND FASHION, FOCUSING ON QUALITY AND FIT SO THAT YOU CAN WEAR IT AGAIN AND AGAIN, IN THE HOPE OF REDUCING THE THROWAWAY CULTURE, WHILE FEEDING YOUR PASSION FOR FASHION. WE’RE HERE FOR REAL WOMEN AND ALL WOMEN…WE KNOW THE PRESSURES WOMEN (AND MEN) FACE FROM THE MEDIA SO WE WANT TO BE RELATABLE SO THAT YOU FEEL CONFIDENT IN YOUR OWN SKIN. WE WANT TO PROMOTE BODY POSITIVITY AND LOVING YOURSELF TO OUR AUDIENCE. WE WANT YOU TO FEEL GREAT AND LOOK GREAT AT THE SAME TIME AS DOING GREAT THINGS FOR THE PLANET. 

WE ARE NOT PERFECT. WE ARE LEARNING AND WILL BE CONSTANTLY IMPROVING.

WHAT WE STAND FOR 

DIVERSITY INCLUSIVITY SUSTAINBILITY 

WE WANT TO APPEAL TO EVERYONE.

WE WANT EVERYONE TO LOOK AT OUR BRAND AND THINK ‘YES I WANT TO WEAR THAT AND I CAN’.

WE WANT TO PROMOTE BODY POSITIVITY AND SELF LOVE AND WE WANT EVERYONE TO FEEL INCLUDED, REGARDLESS OF SHAPE, SIZE, RACE OR SOCIAL BACKGROUND. 

WE WANT ALL OF THE ABOVE, WITH THE HUGE BONUS OF TAKING SMALL STEPS IN HELPING THE PLANET.

WE WANT TO REDUCE OUR IMPACT ON THE ENVIRONMENT BY MAKING OUR BRAND AS SUSTAINABLE AS WE CAN, AND CONSTANTLY LEARNING AND IMPROVING ON THIS…